80 homes in 8 hours
The One, Flat Bush
A $110 million terrace project, pre-sold in a single day. The NZ Herald covered it.
Read the NZ Herald storyProject marketing & sales · Auckland, New Zealand
We don’t just list projects. We sell them out.
James Law Realty is the marketing and sales agency behind more than $5 billion of New Zealand property — 100+ projects, 5,000+ transactions, and a habit of selling out in hours, not months.
$5B+
worth of NZ property transacted
100+
projects
5,000+
transactions
10+
years
Talk is cheap. Here’s what happened when developers listed with us.
23 sections in minutes
Scott Point, Hobsonville
Gone within minutes of release; 250 sections worth $150 million sold in total.
Read the NZ Herald storySold out in 30 minutes
Grove Lane, Pakuranga
Entire project sold online in half an hour, mid-lockdown.
$15k vs $170k
St James Suites, Auckland CBD
We spent $15,000 and sold 51 units. A competing agency spent $170,000 of the developer’s money and sold one.
47 units in 4 hours
Royal Gardens, Massey
15 units in a day
Taikata Road, Te Atatū
After another agency sold zero in nine months.
33 terrace homes in a day
Sturges Road, Henderson
Stalled to sold
Avondale Gardens
Six months of failure under another agency; we rebranded and sold 27 units in two months.
In the news
NZ Herald · 4 Aug 2021
“Eighty Flat Bush terrace homes pre-sold in a day: landlord tax change drives demand”
Read the articleNZ Herald · 16 Jul 2015
“Chinese locals snap up 23 sections within minutes”
Read the articleAlso featured in the Chinese Herald and Sohu.
The full track record.
Over a decade, more than 100 projects across New Zealand have been marketed and sold with JLR. Here are the headline results — followed by every project named in our portfolio.
The headline results
| Project | Location | Result |
|---|---|---|
| The One in Flatbush | Flat Bush | 80 terrace homes pre-sold in 8 hours |
| Scott Point (Manawa) | Hobsonville | 23 sections gone in minutes; 250 sections worth $150 million in total |
| 13–15 Grove Lane | Pakuranga | Entire project sold online in half an hour, mid-lockdown |
| St James Suites | Auckland CBD | 51 units on a $15,000 budget — a rival spent $170,000 and sold one |
| Royal Gardens Estate | Massey | 47 units in 4 hours |
| 5 & 7 Sturges Road | Henderson | 33 terrace homes in a day |
| Ramada Suites | Manukau | 52 units over a weekend |
| Malbec | Massey | 49 sections — site sourced, sections sold, houses sold |
| 93 & 95 Taikata Road | Te Atatū Peninsula | 15 units in a day, after another agency sold none in nine months |
| 143 Albany Highway | North Shore | 9 of 10 sections in a day |
| 43 Ranui Avenue | Ranui | All 7 units in a day |
| 54 Parker Avenue | New Lynn | All 6 units in a day |
| Ironworks | Westgate | 28 units in a day; 49 in total |
| The Foundry 1, 2 & 3 | Hobsonville | 51 units sold |
| Aeropark | Dairy Flat | 18 units in the opening campaign, after the developer tried for years |
| Avondale Gardens | Avondale | Rebranded, then 27 units in two months (previous agency: one in six) |
| Chelsea Bay | Birkenhead | Rebranded, 15 units sold |
| 5 & 7 Hikurangi Street | Te Atatū Peninsula | Rebranded, 15 units sold |
| Park Residences | Auckland CBD | Sold onshore and offshore — Taiwan, Thailand, Korea and Brunei |
| Commercial leasing | Mt Wellington | 32 units leased and counting |
Every project in the portfolio
- 5 & 7 Hikurangi Street — Te Atatū Peninsula
- 5 & 7 Sturges Road — Henderson
- 13–15 Grove Lane — Pakuranga
- 26 Kapeta Lane — Karaka
- 42a Codrington Crescent — Mission Bay
- 43 Ranui Avenue — Ranui
- 45 Vera Road — Te Atatū Peninsula
- 54 Parker Avenue — New Lynn
- 93 & 95 Taikata Road — Te Atatū Peninsula
- 130 Lincoln Road — Henderson
- 131A Clark Road — Hobsonville
- 143 Albany Highway — Albany
- 144 Albany Highway — Albany
- 147 Albany Highway — Albany
- Aeropark — Dairy Flat
- Aria Apartments — Ponsonby
- Auckland City Hotel — Auckland CBD*
- Avondale Gardens — Avondale
- Babich Rise — Henderson Valley
- Beach Terrace
- CAB Apartments — Auckland CBD
- Cameron Park — Hamilton
- Chelsea Bay — Birkenhead
- Fiore 5 — Newmarket
- Hayfield Park — Karaka
- Ironworks — Westgate
- Ivory Residences — Epsom*
- Kahawai Point — Glenbrook
- Kelvil Terraces
- Kerepi Street — Westgate
- Kosmopolis — Newmarket
- Lotus Park — Alfriston
- Malbec, 84 Fred Taylor Drive — Massey
- McLarin Road — Glenbrook
- Neo — Grafton
- Park Residences — Auckland CBD
- Queens Residences — Auckland CBD*
- Queens Square — Auckland CBD*
- Ramada — Manukau
- Ramada — Newmarket
- Ramada — Queenstown
- Ramada Victoria Suites — Auckland CBD
- Royal Gardens Estate — Massey
- Scott Point (Manawa) — Hobsonville
- Silvermoon Park — Albany*
- St James Suites — Auckland CBD
- Sugartree Altro — Auckland CBD
- Sugartree Centro — Auckland CBD
- Sugartree Prima — Auckland CBD
- Summit on Symonds — Grafton
- The Eight — Te Atatū Peninsula*
- The Encore Residences — Grey Lynn*
- The Forge — Hobsonville*
- The Foundry 1, 2 & 3 — Hobsonville
- The Headquarters
- The One in Flatbush — Flat Bush
- The One in Panama — Mt Wellington
- The Reserve — Flat Bush*
- The Residences at Central Park — Ellerslie
- The Urbano — Pakuranga
- The Vincent Residences — Auckland CBD
- The Workshops
- Threeninesix Residences — Auckland CBD
- Tiraumea Terraces
- Tiriwa Drive — Massey
- Tudor Terrace — Henderson
- Union & Co — Auckland CBD
- Victoria Residences — Auckland CBD*
- Western Garden — Kumeū
- Wyndham Garden — Queenstown*
- Wyndham Residences — Auckland CBD
* Sold together with other agencies.
One agency. The whole machine.
Why developers choose JLR: everything that sells a project lives under one roof, so nothing gets lost between agencies.
- Marketing & sales under one roof. The people who generate the demand are the people who close it.
- A full project marketing ecosystem. Designers, digital marketers, PR, events, compliance and a dedicated sales team.
- Proprietary systems. Instant uploads to 11 portals, AI lead generation, automated vendor reports, in-house design in minutes.
- Overseas reach. Exclusive New Zealand partner of Lianjia, with buyers across China, Taiwan, Korea, Thailand and Brunei.
- Stalled-project rescue. We take over projects other agencies couldn’t move, rebrand them and sell them.
- Consultancy-led. Strategy led by a former marketing lecturer — not guesswork.
Everything between “resource consent” and “sold out”
- Branding & logos
- Project websites
- Brochures, flyers & info packs — produced in-house
- Billboards & signage
- Home staging, virtual & physical
- Launch & buyer events
- Multi-channel digital campaigns
- Portal listings
- Buyer database follow-up
About James Law
CEO & Principal Agent, James Law Realty. Former #1 salesperson at Ray White Commercial, James has personally sold around $100 million of Scott Point sections.
He is an executive director of NZX-listed Blackwell Global Holdings, and has studied under Tony Robbins, Jay Abraham and Keith Cunningham.
Tell us about your project.
No obligation, no pressure. Tell us what you’re working on and we’ll give you a straight answer on how we’d sell it — and whether we’re the right fit. If we’re not, we’ll tell you that too.